The reason Colin Kaepernick — the original anti-American anthem kneeler — has not been able to get a job on a football team as even a second or third-string quarterback is because, quite honestly, he’s toxic for public relations. I mean yeah, he’s not that great a player, but that’s another matter.
So it came as a total shocker when one of America’s largest and most influential sports apparel companies — Nike — announced a new partnership with the washed up, anti-American former NFL player. Apparently, Nike isn’t fond of our business. Will you be boycotting them until they dump Kaepernick?
Colin Kaepernick is back — at least as far as Madison Avenue is concerned.
The former NFL quarterback, who is suing NFL owners for colluding to keep him out of the league, is one of the faces of a new Nike campaign meant to commemorate the 30th anniversary of the brand’s iconic “Just Do It” motto.
The new ad, which Kaepernick shared on social media Monday afternoon, features the message: “Believe in something. Even if it means sacrificing everything.”
Nike signed Kaepernick in 2011 and kept him on its endorsement roster over the years. The company had not used him in the past two years.
“We believe Colin is one of the most inspirational athletes of this generation, who has leveraged the power of sport to help move the world forward,” Gino Fisanotti, Nike’s vice president of brand for North America, told ESPN.
Other athletes in the “Just Do It” campaign include Odell Beckham Jr., Shaquem Griffin, Lacey Baker, Serena Williams and LeBron James.
“We wanted to energize its meaning and introduce ‘Just Do It’ to a new generation of athletes,” Fisanotti said.
Fisanotti said the new version of the campaign is meant to specifically speak to 15- to 17-year olds.
Kaepernick’s protests of racial injustice — which began in August 2016 with sitting and later kneeling during the national anthem — launched a movement across the NFL. No team signed him as a free agent in 2017.
Do you stand for the National Anthem? Prove it and help spread the word by going here for your official “I Stand For The Anthem” t-shirt or hoodie!