Nike already made what is shaping up to be a monumental public relations mistake. Marketing students for decades will study the poor decision by Nike brass to use a social justice warrior (and second-rate former NFL quarterback) for the face of their most iconic ad campaign.
After the initial shock of the decision, which sparked outrage across social media like we’ve never seen before, Nike announced Wednesday that they’ll be featuring a new commercial — starring Kaepernick — right before the first regular season game of the NFL on Thursday night.
What a sorry company they will be…
Nike is doubling down on its investment in Colin Kaepernick.
The world’s largest shoe and apparel brand, which got the attention of the world by utilizing the quarterback-turned-activist in advertisements published on social channels on Monday, is scheduled to debut a “Just Do It” commercial during the NFL’s regular-season opener featuring the Atlanta Falcons and Philadelphia Eagles on NBC on Thursday night.
The ad is voiced by Kaepernick and features him, along with NBA star LeBron James, tennis champion Serena Williams, New York Giants wide receiver Odell Beckham Jr., marathoner Eliud Kipchoge and skateboarder Lacey Baker, and inspirational athletes such as NFL linebacker Shaquem Griffin, wheelchair basketball player Megan Blunk, boxer Zeina Nassar and legless wrestler Isaiah Bird.
Kaepernick tweeted the commercial Wednesday.
— Colin Kaepernick (@Kaepernick7) September 5, 2018
Kaepernick’s protests of racial injustice — which began in August 2016 with sitting and later kneeling during the national anthem — launched a movement across the NFL. No team signed him as a free agent in 2017 or 2018.
The Kaepernick ad revealed on Monday predictably polarized people, with some vowing to boycott Nike products.
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