Conservative Americans and institutions across the nation reacted heavily on the heels of Nike’s decision to make Colin Kaepernick the face of their “Just Do It” ad campaign. The reactions were swift and fierce — from burning Nike gear to vowing to never buy it again.
After a conservative college in the Midwest decided to ban all Nike gear from their sports program, the legendary Liberty University seems to be considering the same decision, sending Nike a simple message — that they messed up.
Liberty University may be in the market for a new uniform sponsor, after Nike decided to feature Colin Kaepernick as the face of their new ad campaign.
According to WSET, “President Jerry Falwell Jr. says the school wants to find a supplier that supports veterans, the U.S. flag, American values and law enforcement.”
That new supplier will also have to provide jerseys, equipment, and apparel. Since Nike currently covers all those services under their contract with Liberty.
Nike sparked a wave of controversy this week, after they announced that Kaepernick would be the face of their 30th anniversary “Just Do It” campaign:
— Colin Kaepernick (@Kaepernick7) September 3, 2018
According to WSET:
The NFL and Nike extended their partnership in March to run through 2028. Nike provides all NFL teams with game-day uniforms and sideline apparel that bears the swoosh logo, as well as many college teams like Liberty University.
Falwell said they are exploring the situation and that if Nike believes law enforcement is unfair and biased, they will look around — but will honor any contract that is in tact.
According to Liberty’s website, the contract was extended to 2024 in 2017 for Nike to provide apparel and equipment for all 20 of the university’s athletic programs.
Falwell also said that if it’s a publicity stunt, that’s different and he understands how marketing works, but he wants Nike to convince him that it is not proactively attacking law enforcement officers and the military.
The NFL is heading into its third year of the NFL anthem controversy. Despite a rule change and multiple meetings with the NFL Players Association, the league has failed to produce a policy that includes enforcement provisions.
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