If there’s one thing that can knock a punk NFL player off his high horse, it’s losing a multi-million dollar corporate sponsor.
That’s exactly what happened to Cam Newton after his disgusting remarks to a local newspaper reporter. Did he actually think he could get away with it?
Charlotte Observer reports:
Yogurt maker Dannon said Thursday that it’s splitting with Carolina Panthers quarterback over “sexist” comments he made Wednesday to a Charlotte Observer reporter. Gatorade, another one of Newton’s sponsors, condemned the quarterback’s response but did not drop him.
At a news conference Wednesday, Newton said “it’s funny to hear a female talk about (wide receiver) routes” in response to a question from Jourdan Rodrigue, an Observer reporter who covers the Panthers. Soon after, those remarks were widely condemned as being sexist.
Newton has starred in TV commercials for Dannon’s Oikos Greek yogurt brand since 2015, part of a stable of endorsement deals that have helped make him one of the NFL’s highest-paid players. But his comments Wednesday caused consternation for some of the companies that have aligned with his superstar image.
“We are shocked and disheartened at the behavior and comments of Cam Newton towards Jourdan Rodrigue, which we perceive as sexist and disparaging to all women,” Michael Neuwirth, Dannon’s senior director of external communications, said in a statement.
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Also, here’s the official “I Don’t Kneel” t-shirt (we have hoodie, long-sleeve and v-neck options, too!) that has part of the proceeds going to the National Coalition of Homeless Veterans!