The pressure from businesses around the country on the NFL is growing by the day. While massive, corporate sponsors cower in fear of making the right decisions, medium and large companies around the nation who collective spend a ton of money with the NFL are pulling out.
We applaud the latest company to stop airing ads during NFL broadcasts. We have no doubt that more will follow. Read below for details.
In response to the ongoing controversy surrounding NFL players kneeling during the national anthem, the owner of Flemington Car and Truck Country has pulled the dealership’s ads from broadcasts of games for the remainder of the 2017 season.
“The National Football League and its owners have shown their fans and marketing partners that they do not have a comprehensive policy to ensure that players stand and show respect for America and our flag during the playing of the national anthem,” Steve Kalafer said in a statement. “We have cancelled all of our NFL advertising on the Optimum and Infinity (cable) networks.”
Kalafer is also part of the Somerset Patriots’ ownership group, an independent professional baseball team based in Somerset County.
“As the NFL parses the important nationwide issues of ‘social justice’ and ‘freedom of speech,’ it is clear that a firm direction by them is not forthcoming,” Kalafer said in the statement.
Advertising during the 2018 season will be considered at a later date, he said. Representatives of Optimum and Xfinity could not be reached for comment as of Monday night.
Both cable companies and representatives of Kalafer would not disclose the advertising rates the car dealer pays during NFL games.
Kalafer decided to pull the ads on Thursday after he said employees and customers commented on the disrespect they felt from players who have either knelt or locked arms during the playing of the national anthem.
— GRANDMA 2 ARMYMEDIC (@caterinagrove) October 2, 2017
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Also, here’s the official “I Don’t Kneel” t-shirt (we have hoodie, long-sleeve and v-neck options, too!) that has part of the proceeds going to the National Coalition of Homeless Veterans!